Every release needs a feed

A release that only lives in Slack did not ship. A release that only lives in a tweet lasts a day. A release with a public URL, a date, and a feed can be found again — by customers, by Google, and by tools that turn that note into the next round of posts.

What “found” actually means

Search does not need a keyword briefing. It needs pages other people already trust, with links back to you, that stay up. That is why ProductPost 360 starts from your changelog and blog — not from a prompt you type once and forget.

If those sources are HTML-only, we can still read them. A real RSS or Atom feed is better: one URL, every new item, no guessing.

Paths that work

Keep it boring and public:

• Blog at /blog, feed at /blog/rss.xml
• Release notes at /changelog, feed at /changelog.xml

Those are the same paths we look for when we scan a product site. They are also the paths we publish here.

Then keep going

The feed is not the campaign. It is the input. Each new note starts the loop again: ship → post where your product fits → watch Search Console over the next 28 days.

If you do not have a changelog yet, start with one dated entry and an RSS file. The rest of the internet can only help if it can find you.